About Us
Proudly Australian, locally committed.
At Liberty Oil, we’ve been fuelling Australians for over 30 years. Australian-owned and operated, we’re passionate about delivering quality fuel at competitive prices. No gimmicks, just good service you can count on.
Who are we
Liberty Oil Australia is a proudly Australian business committed to delivering reliable fuel and lubricant solutions to regional and rural communities.
With deep local roots and a strong national footprint, Liberty Rural is built on the belief that exceptional service, community connection, and customer satisfaction go hand in hand.
Liberty distributes in excess of 1 billion litres of fuel a year, making us one of the largest wholesalers operating right across Australia.
Our supply security is underpinned by strong partnerships with Viva Energy ensuring reliable access to quality fuel across Australia.
Our Story
Our group includes well-known regional brands such as Reliable Petroleum, Mogas, Direct Haul, John Duff & Co, and ACT Petroleum, all working under the Liberty Oil Australia umbrella to deliver tailored solutions where they're needed most.
Each brand brings deep local knowledge and established customer relationships, while benefiting from Liberty's national logistics network and supply security.
Who we serve
We proudly serve diverse sectors across Australia:
Commercial customers: Fleet operators and businesses requiring reliable fuel supply
Distributors: Wholesale fuel distribution partners across Australia
Retail sites: Independent service stations and retail fuel outlets
Farming: Agricultural operations and rural properties
Rail: Rail operations and maintenance facilities
Shipping: Marine fuel supply for commercial vessels
We have locations across Australia
From Queensland to Western Australia, Liberty Oil has strategically positioned depots and distribution centres to serve rural communities nationwide. Our extensive network ensures fast, reliable delivery wherever you are.
We're flexible
As an agile business, we're able to be more responsive. We even have our own trucks for deliveries, so we can get your order on the road sooner.
We're focused on wholesale
We're not competing with you for sales, we're trying to help you reach the same goal: to continuously supply fuel at competitive prices to customers. Your success is our success.
We have the right people, with the right attitude
Everyone working at Liberty has plenty of experience in the industry. Because customer service is our priority, you'll find our staff to be responsive and genuinely concerned about your business.
Modern company, traditional values
We've got the latest technology for convenience, but we still like doing business the good old-fashioned way. Talking face-to-face and handshake deals are still part of how we work.
Partnerships
We're proud to work with industry leaders who share our commitment to quality and community.
To learn more about our partnerships email marketing@libertyoil.com.au
Our Viva Energy partnership
Our supply security is underpinned by strong partnerships with Viva Energy ensuring reliable access to quality fuel across Australia. This partnership ensures we can deliver the fuel quality and reliability you expect, backed by a strong national supply network and local customer service.
Shell Lubricants and Liberty
Liberty is a proud distributor of Shell Lubricants, one of the world's leading lubricant brands, delivering premium-quality products trusted by industries across Australia.
Through this partnership, we offer our customers access to the full range of Shell Lubricants, from heavy-duty engine oils and hydraulic fluids to greases and specialist products, all backed by Shell's global research and innovation.
Combined with Liberty's strong national logistics network and local customer service, we provide reliable supply, product knowledge, and technical support across key sectors including agriculture, transport, construction, and manufacturing.
Together, Shell and Liberty are committed to keeping Australian businesses moving with performance-driven lubrication solutions and the support of local teams who understand their needs.
Sponsorships
We're proud to work with industry leaders who share our commitment to quality and community.
Our community commitment
At Liberty Rural, our people are deeply connected to the communities we serve. We aim to grow and thrive together by supporting local initiatives, sponsoring community events, and building partnerships that matter.
We invest over $100,000 annually in local sponsorships across regional Australia, focusing on grassroots initiatives that make a real difference in the areas where we operate.
Community values
Longstanding presence in regional communities - With active involvement in local sponsorships and events
Strong internal culture - That values regional employment and empowerment
Trusted brand heritage - Since 1974, with Liberty Rural expanding this legacy across Australia
Our community
Our team members live and work in the communities we serve, understanding their unique needs and challenges. When you work with Liberty Rural, you're working with neighbours who genuinely care about your success and the future of your region.
Liberty Rural operates in communities across Australia, with over 30 depots serving regional and remote areas. We're not just delivering fuel, we're supporting the people and businesses that keep rural Australia running.
"We have amazing people, who live in the communities we service, with lots of opportunities to always improve how we support our customers and the community in which we operate."
James Crowden Infrastructure and Operations Manager
The latest news
OUR TEAM
Everyone working at Liberty has plenty of experience in the industry, so they know where it's been, and where it's going.
Because customer service is our priority, you'll find our staff to be responsive and genuinely concerned about your business. We actually make it our priority to give you a more personal, dedicated service, wherever you are.
We're a modern company with traditional values. We've got the latest technology for convenience, but we still like doing business the good old-fashioned way. Talking face-to-face and handshake deals are still part of how we work.
Fuel your business with Liberty
Ready to experience the Liberty Oil difference? Join thousands of satisfied customers across Australia who have made the switch to truly independent fuel supply.
- Competitive wholesale pricing
- Reliable delivery Australia-wide
- 24/7 emergency fuel supply
- Full range of Shell lubricants
- Dedicated account management
- Fleet card solutions
